Policy

Corporate Identity Program - Policy

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1. Purpose and Objectives

This policy outlines the requirements of the University’s corporate identity program to ensure that the University maintains a consistent, distinctive, and professional visual identity across a wide variety of material.  The policy supplements the Corporate Identity Guidelines adopted by Senate in March 2009 (user name and password required to access).

2. Definitions, Terms, Acronyms

Logo - The UQ logo is the primary device used to identify the University.  The logo consists of the University’s coat of arms and the name “The University of Queensland” with “Australia” as a subheading.

3. Policy Scope/Coverage

This policy applies to all staff of The University of Queensland.  Anyone who acts for or on behalf of the University to produce material that features the UQ logo or corporate identity elements must adhere to this policy and related guidelines.

4. Policy Statement

The corporate identity program standardises the University’s visual presentation across a range of applications.  This ensures that the University is immediately identifiable and our visual image is clear and consistent.  There are mandatory requirements in adhering to the Corporate Identity Guidelines.

5. Logo

The UQ logo is an important and valuable symbol and is the cornerstone of the University’s corporate identity.  It is mandatory to use the logo in strict accordance with the Corporate Identity Guidelines.

Individual units seeking to develop a separate logo should apply in writing to the Director, Office of Marketing and Communications who will assess and recommend options to the Vice-Chancellor for a final decision.

Requests for the UQ logo and conditions of use can be directed to omccorporateID@uq.edu.au.

6. Applications

The corporate identity program standardises the University’s visual presentation across a range of applications, including publications, advertising, stationery, signage and other visual media.

7. Special Requirements

Wholly owned, staffed and operated entities of UQ should work within the Corporate Identity Guidelines and not have a separate corporate identity.  Individual units wishing to develop a separate logo should approach the Director, Office of Marketing and Communications, who will assess and recommend options to the Vice-Chancellor for a final decision.

The OMC Director has delegated authority and oversight of the corporate identity program.  Any questions or special requirements may be referred to the OMC Director by emailing omccorporateID@uq.edu.au in the first instance.

8. Incorporated and Commercial Entities

Incorporated entities involved in commercial activity and commercial entities involved in commercial activity must use their own logos and visual identity independent of the UQ Corporate Identity Guidelines.  Co-branding options may be developed where required by OMC and with the approval of the Vice-Chancellor.

Custodians
Director, Office of Marketing and Communications
Ms Shannon Holborn (Acting)
Custodians
Director, Office of Marketing and Communications
Ms Shannon Holborn (Acting)